Power of a Good Speech: A Look at the Value of Motivational Speaking Today

We may all have different pictures in our heads as far as what success looks like, but it goes without saying that we all want to be successful. However, knowing you’re success-oriented and actually understanding how to get on the fast track to the kind of success you’re looking to achieve are two different matters. You know you need answers. What you might not be so clear on is where to find those answers.

That’s where the phenomenon that is the modern motivational speaker comes in. Motivational speakers are absolutely everywhere these days, and it’s not hard to see why. Skilled motivational speakers are helping corporate teams, students, and enterprising individuals everywhere apply their skills, know-how, and experience in a way that generates bona fide success. Is a motivational speaker the catalyst you’ve been searching for?

When you think back and remember the very first people in your life that made you feel truly motivated, who comes to mind, and why? Maybe it’s your father and the way he taught you to see yourself as a winner no matter what – to say “I can” instead of “I can’t” regardless of the outcome of a given endeavor. Maybe it was a favorite teacher or coach that taught you the importance of getting into the right mindset before undertaking a really important task.

Such messages tend to resonate and color how we personally approach challenges for the rest of our lives. They can help give students the best possible start in the world by teaching them effective ways to approach their studies. They can help workforces become more creative, productive, and efficient as well.

Contemporary motivational speakers seek to tap into people’s innate need to matter – to succeed – in a way that plants seeds and eventually yields results. They seek to point an audience in the right direction when it comes to where to focus their energies. Many teach techniques, mantras, and mindsets, as well. Motivational speaking is a multi-million dollar industry because it works. In many cases, it can provide intelligent, eager, success-oriented people with the final piece of the puzzle they need in order to become the winners they were born to be.

Any professional team or student body benefits from a pep talk from time to time. However, there are times when the typical PowerPoint presentation or an assembly really isn’t the right solution. That’s why more and more establishments are exploring the benefits of leaving things to the professionals when it comes to corporate events, productivity presentations, team building events, success lectures for students, and more. Let’s take a closer look at a few of the reasons why.

Take Events to the Next Level The decision to hire a professional motivational speaker can be exactly the type of decision that takes a given event from passable to positively life-changing. Trained speakers know what it takes to light a fire in the belly of a human being who is merely waiting for the chance to realize his or her potential. They can be the catalyst for new ways of thinking, fresh perspectives, and insights that can take everyone’s game to the next level. We’re talking about the type of insights and strategies that an audience can put to work the minute they get up from their seats and make their way back to their desks.	Speak Your Audience’s Language Ask anyone, whose job it is to be responsible for groups of people what their biggest challenges are, and they’re likely to at least mention how difficult it is to get through to every member of a given audience. No two audiences are created equal. Professionals are going to be crack shots when it comes to knowing exactly what will get through to your group in particular. When a given speech or lecture really resonates with an audience on a personal level, their productivity levels and outlooks can’t help but benefit.
Keep Your People Challenged Success isn’t just about staying the course and keeping one’s nose to the grindstone. It’s also about keeping people properly motivated in every way. Workers that are happy in their positions and who consider themselves to be in it for the long haul, when it comes to the company they work for, aren’t just paid well and treated well. They also find their work challenging and mentally stimulating. Students that feel challenged are more invested in their academic career. Professional motivational speakers can help your people learn to challenge themselves and one another by thinking in new, innovative ways.	Enhance Your Success Rate You most likely don’t need to be told that when people are energized, motivated, and encouraged, they’re more invested in what they do. Employees that are personally invested are more productive, more loyal, and more eager to go above and beyond when it comes to the task at hand. Students that are invested in their education today will become pillars of their community tomorrow. Motivational speakers can convince people that they’re on the fast track to success and give them the tools they need to rise higher in a way your typical pep talk might not.
Keep Your Best People Motivated Birds of a feather flock together. That’s exactly why you can rest assured that the winners and overachievers in a given group want to be associated with other winners. The right motivational speaker can help your establishment strengthen its connection to the core members of your group – your top people with the highest potential. Speeches can be tailored to enhance confidence, build self-esteem, and hone leadership skills at every level.	Boost Morale Motivational speeches, seminars, and team-building events can help bolster the positive feelings people have about their jobs, the work they do, the company they work for, or their future. They can be taught to believe that anything is possible in this way, and when people believe that, they become capable of amazing things.

Not all motivational speakers are created equal, of course. Some are going to be far more effective at getting the message across and firing up an audience than others. The following are some of the most important things to look for in the speaker you trust with the morale of your group.

• Ability to Empathize

Yes, public speaking is a part of how a professional motivational speaker earns their living. Yes, many motivational speakers also sell programs, books, and other products as part of what they do. However, a good speaker isn’t just in it for the money. They always make sure that their presentations and messages serve their listeners. They make it a point to put themselves in the listener’s shoes, and they seek to discover ways they can meet their audience’s needs.

• Awareness and Connection

The world’s most successful speakers don’t deliver canned presentations that never vary from audience to audience. Every speech, presentation, or lecture is unique in that the speaker makes it a point to pick up on cues from the audience throughout the encounter. They then adjust their approach according to what resonates with the listeners in order to ensure their message gets through as thoroughly as possible.

• Freshness and Energy

Motivational lectures and talks are designed to help boost morale, energize the audience, and generate excitement about a given idea or concept. That said, a good motivational speaker is energetic, upbeat, and positive as far as their general demeanor. Also, their ideas and approaches are never the same tired, run of the mill concepts everyone has heard a thousand times already. Approaches are simple but unique. The general vibe of the presentations themselves is zippy, interesting, and full of life.

• Ability to Balance Information

The best speakers capture and hold their audience’s attention by taking them on a journey. That said, it’s critical that they understand the fundamentals of balancing a presentation. They know how to decide what information should be part of a lecture on a given day, and what would be better presented to a different audience another time. They balance humor with solid information. They share personal stories to help engage the listener, but they also give the listener the necessary tools to apply what’s being learned to their own life or situation.

• Courage and Presence

Good speakers have the confidence to step out of their comfort zone in the name of engaging and instructing an audience effectively. They’re edgy, dynamic, and charismatic. They’re the type of person you can’t help but notice – the type with such a strong presence that it seems natural to listen to them and to want to learn what they have to teach. They’re fearless – comfortable on stage, and comfortable interacting fully with a wide variety of different people and audiences.

• Authenticity and Likeability

A successful speaker doesn’t just have a great presence that demands you sit up and take notice. They’re also approachable, likeable, and authentic. They come across as real people that understand where you’ve been, and who can help you get where you’re going because they’ve been there themselves. They don’t hide behind a persona when they speak. They’re unabashedly themselves, and it’s obvious just listening to them that the topic they’re discussing is something they’re super passionate about. Ultimately, the ability to be authentic and “real” is going to be the factor that really makes or breaks a speaker’s potential.

Finding the Right Speaker for You

Now that we’ve gone over some of the qualities every speaker should have, it’s time to discuss how you can make sure a given speaker is a good fit for you and your establishment in particular.

Dedicated Experience
If you’re looking for someone to deliver a knockout talk on overcoming adversity to the graduating class of a top university, you need someone that’s experienced when it comes to doing exactly that. Choose someone that specializes in speaking on those topics to students, as opposed to someone who might make their living teaching the same things to corporate teams. The same goes for corporate settings, religious events, and more. The speaker should have extensive experience working in those settings.

Reputation
A good motivational speaker will have a reputation to back up their claims. They’ll have an excellent track record for success when it comes to increasing productivity. They’ll be able to offer impressive references that prove they’re capable of delivering. Do your homework on a given speaker before you ultimately decide to hire them, to make sure they have the experience, track record, and approach that you’re after.

Presentation Style
Every speaker is going to have his or her own personality and approach to public motivational speaking. Make sure you watch a video of the person in action so that you can get a good feel for the type of energy they’ll bring to your event and to the material. Can you picture this person making the best possible connection with your students or team? Are they a fit for your establishment and for the values you’re looking to instill in your group? Is their message in line with what you’re hoping to teach the audience?

Value
While it won’t be cheap to hire a really good motivational speaker, the person’s services should still be representative of an excellent value. You should feel like you’ll be getting your money’s worth, as far as what you’re paying for, and you should definitely feel like the speaker sees you as a valued client whose business they would really like to have.

At the end of the day, true motivation is precious, but hard to come by. The right speaker could be just what you need to reach the next level with your goals and vision for your company or facility. Explore the possibilities today!

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